Wednesday, May 27, 2015

ABP News' IPL bulletins a hit on Facebook

During the IPL, ABP News launched an exclusive IPL video bulletin on its Facebook page www.facebook.com/ABPNews

Chennai Super Kings को 41 रन से हराकर Mumbai Indians ने IPL - Indian Premier League सीज़न 8 पर कब्जा जमा लिया. #IPL...
Posted by ABP News on Sunday, May 24, 2015

This was a huge hit which contributed to Facebook's massive viewership during the IPL. It's efforts have also found a mention in Facebook's post around the event. Read more about it on http://media.fb.com/2015/05/26/indian-premier-league-2015-on-facebook/

Sunday, May 24, 2015

ABP News' #देशकामूड trends on Twitter

ABP News' #देशकामूड trends on Twitter on 23rd May. ABP News and Nielsen conducted a survey on the Mood of the Nation after one year of BJP's government coming to power in India.

According to Trendinalia, the keyword trended for more than 6 hours and ranked no.8 in India. To see the complete list click here

Wednesday, December 17, 2014

The Illiterate web

India has a very peculiar situation. With a population of 1.2 billion (2011 census), the population above the age of 7 is around 1billion, of which 74.03% are literate, this means a yawning 273mn people who are illiterate. This is close to the total population of The United States of America.

Population	1,210,193,422
Popln above age 7	1,051,404,135
Literacy Rate	74.03%
Literate population	778,354,481
Illiterate population	273,049,654

On the other hand we have situation where there are 930mn+ mobile phones (TRAI Sep 2014) in India where people are comfortable using a phone and dialing numbers.

With Smart Android phones available at less than $100 in the Indian market; we have anecdotal evidence to show that Mobile phone users across board are quite savvy using Multimedia content both Audio and Video which is rampantly available through piracy. Auto Drivers and maids are seen watching movies and listening to music which is available for a few cents at mobile recharge kiosks.

We can already see how comfortable children are with Smart phones and even before they know how to read and write they are comfortable navigating through various apps.

Is there now a case for creating usability for the Illiterates to access the Internet? Can the browser now evolve to have search on the basis of voice which then provides visual results in the form of pictures and videos.