News channels and Social Media - a presentation at the Youth Marketing Forum

A presentation that I made at the Youth Marketing Forum in Mumbai on 13th Feb 2014

News channels and Social Media from Ramakrishnan Laxman

WebM VP9, the new video standard from Google

In 2009 Google acquired On2 technologies that created a series of Video codecs. In 2010 Google

 announced the launch of WebM using On2 proprietary codec called VP8 and made it open  source. At the latest I/O conference Google has announced that it will be releasing VP9 shortly. Youtube has already been experimenting with these codecs for some time now.

Social Media monitoring tools

With so much noise being created online and the potential impact that it could have on brands if an online whimper turns into a crescendo, it is important for Brands to listen and track online. I've listed down a few Social Media tools that I have come across on the web.