PradhanMantri, a unique show was launched by ABP News with a BANG on 13th of July, 2013. The show is presented by Shekhar Kapur, a critically acclaimed film director, producer and actor who has directed academy award winning film Elizabeth.
An opinion driven activity was launched on Twitter and Facebook with the tag #PradhanMantri on 13th and 14th of July.
The activation was so popular that #Pradhanmantri trended on Twitter for the next 4 days.
The programme has been very well received with Rave reviews on Social Media.
People commented on Twitter and Facebook about the quality of programming and received the show very well.
The online activity generated more than 4 million impressions with a collective reach of more than a million. source: www.keyhole.co
You can watch the first episode on Youtube