News channels and Social Media - a presentation at the Youth Marketing Forum

A presentation that I made at the Youth Marketing Forum in Mumbai on 13th Feb 2014

News channels and Social Media from Ramakrishnan Laxman

#Pradhanmantri rules Social Media - an ABP News initiative

PradhanMantri, a unique show was launched by ABP News with a BANG on 13th of July, 2013. The show is presented by Shekhar Kapur, a critically acclaimed film director, producer and actor who has directed academy award winning film Elizabeth.

An opinion driven activity was launched on Twitter and Facebook with the tag #PradhanMantri on 13th and 14th of July. 

The activation was so popular that #Pradhanmantri trended on Twitter for the next 4 days.

The programme has been very well received with Rave reviews on Social Media.

People commented on Twitter and Facebook about the quality of programming and received the show very well.

 The online activity generated more than 4 million impressions with a collective reach of more than a million. source: www.keyhole.co 

You can watch the first episode on Youtube

 

Old Vine in new bottle (Android)

Vine for Android is finally here. Twitter announced this on their blog yesterday. Quote from their blog  "Android owners running 4.0+ can download Vine from Google Play. Keep an eye on @vineapp and our blog for updates, and please do share your feedback –– we’re reading it all." Vine for Android has a new Zoom feature which is not present in the IOS version Vine is a mobile app that enables its users to create and post video clips. Video clips created with Vine have a maximum length of 6 seconds and can be shared or embedded on social networking services such as Twitter—which acquired the app in October 2012 . Vine claims to have more than 13 million users on IOS platform. Check out my first Vine post.

Introducing Vine for Android. vine.co/v/b3v5h3Piwt7 — Vine (@vineapp) June 3, 2013

More than 50% of Twitter followers of Barack Obama and Narendra Modi are FAKE

According to the Fake Follower app tool of a Social Media tracking company Social Bakers more than 53% of the Twitter followers of Barack Obama, the President of the United States of America, are fake or empty. Obama who won his first election on the weight of his social campaign and racked up a following of more than 31 million has more than 15 million fake followers according to this tool.

 

On the other hand, the rising star of Indian politics, BJP chief minister who is in the running for the PM candidate post in the BJP has also been cranking up the social engine. He has 1.6 million followers on Twitter and according to this tool 59% of his followers are fake and only 20% good.

Nielsen is Dead

Interesting article "The Nielsen Family is Dead" in Wired about the fourth season of "Community" which ranked 193rd as per Nielsen ratings. However, in February "Community" spawned 2 worldwide trending topics on Twitter which no other show had accomplished.

http://www.wired.com/underwire/2013/03/nielsen-family-is-dead/