News channels and Social Media - a presentation at the Youth Marketing Forum

A presentation that I made at the Youth Marketing Forum in Mumbai on 13th Feb 2014

News channels and Social Media from Ramakrishnan Laxman

#Pradhanmantri rules Social Media - an ABP News initiative

PradhanMantri, a unique show was launched by ABP News with a BANG on 13th of July, 2013. The show is presented by Shekhar Kapur, a critically acclaimed film director, producer and actor who has directed academy award winning film Elizabeth.

An opinion driven activity was launched on Twitter and Facebook with the tag #PradhanMantri on 13th and 14th of July. 

The activation was so popular that #Pradhanmantri trended on Twitter for the next 4 days.

The programme has been very well received with Rave reviews on Social Media.

People commented on Twitter and Facebook about the quality of programming and received the show very well.

 The online activity generated more than 4 million impressions with a collective reach of more than a million. source: www.keyhole.co 

You can watch the first episode on Youtube

 

#AakhriTaar - Last Telegram

With the announcement last week of the impending demise of the 163 year old Telegram service in India (on July 15th), my digital team has come up with an initiative called #AakhriTaar emphasizing this moment in History and exhorting people to make use of this opportunity to send a telegram, probably their first and last before it is discontinued. A once in a lifetime experience never to be seen again.

You can find more about it on
www.abpnews.in/aakhritaar
FB - www.facebook.com/aakhritaar
Twitter -www.twitter.com/aakhritaar
also on Vine - https://vine.co/v/hBPOHAjKvYv

On Vine

RIP indian Telegram #AakhriTaar @aakhritaar https://t.co/S0DftOrkqK
— #AakhriTaar (@Aakhritaar) June 18, 2013

By Ramakrishnan Laxman

Social Media monitoring tools

With so much noise being created online and the potential impact that it could have on brands if an online whimper turns into a crescendo, it is important for Brands to listen and track online. I've listed down a few Social Media tools that I have come across on the web.

More than 50% of Twitter followers of Barack Obama and Narendra Modi are FAKE

According to the Fake Follower app tool of a Social Media tracking company Social Bakers more than 53% of the Twitter followers of Barack Obama, the President of the United States of America, are fake or empty. Obama who won his first election on the weight of his social campaign and racked up a following of more than 31 million has more than 15 million fake followers according to this tool.

 

On the other hand, the rising star of Indian politics, BJP chief minister who is in the running for the PM candidate post in the BJP has also been cranking up the social engine. He has 1.6 million followers on Twitter and according to this tool 59% of his followers are fake and only 20% good.

It's time to stop building fans on Facebook

In the last few years we have seen a mad rush by brands to build fans on Facebook as if acquiring the highest number of fans is akin to winning an Olympic Gold. FB has been capitalising on this rush by offering Brands many advertising options to acquire this base which has been promptly lapped up by all.